Page speed can be “page load time” which is how long it takes for the content on a page to be fully displayed, or “time to first byte” which is the time it takes for a browser to receive the initial byte of information from a server. Page speed matters because slow websites can turn users away which means less website traffic and leads. Fast performing websites make companies appear up-to-date and get information to users quickly.
Installing and setting up browser, server, and database caching reduces server load and speeds up the website. Caching allows the efficient reuse of previously retrieved data. It stores web data when users access your website to speed up future website access for that user.
It’s important for websites to be fast and quickly retrieve information because slow websites turn away users resulting in fewer website traffic, leads, and sales. By implementing caching plugins and processes, your site will give users a smooth experience and reduce friction for sales. Fast websites leave a lasting impression on users that your organization is up to date and professional.
Some other ways we can speed up your website are:
- Use optimized images that are no larger than they need to be
- Reduce redirects
- Compress files
We design your digital content with you and your company’s mission in mind. Every one of our web spaces is unique, stunning, and tailored to our clients’ needs. Our web design will get you the traffic your company deserves. We have a variety of services to increase your online presence today!